Privacy Policy

Liberation Vacations respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, make an enquiry, create an account, join our mailing list or book a holiday or experience through us.

This policy is intended to comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable UK privacy legislation.

1. Who We Are

Liberation Vacations provides travel services and group travel experiences for adults, including lifestyle-friendly holidays and group trips.

For the purposes of UK data protection law, Liberation Vacations is responsible for the personal information we collect and use where we act as the data controller.

Business name: Liberation Vacations
Website: [insert website address]
Email: [insert privacy/contact email]
Business address: [insert business address, if applicable]

2. Information We Collect

We aim to collect only the personal information reasonably necessary to provide our services.

Depending on how you use our website, this may include:

Your name
Email address
Telephone number
Billing or contact address
Account/login information
Information you provide when making an enquiry
Information required to administer a booking
Your marketing preferences
Communications between you and Liberation Vacations

Where payments are processed through a third-party payment provider, your card or banking information may be collected directly by that provider. Liberation Vacations does not necessarily receive or store your complete payment card details.

Our website may also automatically collect limited technical information such as IP address, browser/device information and cookie data where necessary for website operation, security or analytics.

To learn more about this, check out our article “Creating a Privacy Policy”.

3. Lifestyle and Sensitive Information

We aim to collect only the personal information reasonably necessary to provide our services.

Depending on how you use our website, this may include:

Your name
Email address
Telephone number
Billing or contact address
Account/login information
Information you provide when making an enquiry
Information required to administer a booking
Your marketing preferences
Communications between you and Liberation Vacations

Our website may also automatically collect limited technical information such as IP address, browser/device information and cookie data where necessary for website operation, security or analytics.

To learn more about this, check out our article “Creating a Privacy Policy”.

4. How We Use Your Information

We may use your personal information to:

Respond to enquiries
Create and manage your customer account
Process and administer bookings
Communicate important information about your trip
Arrange travel services with relevant suppliers
Process or facilitate payments
Provide customer support
Maintain appropriate business and financial records
Prevent fraud and protect the security of our website
Comply with legal and regulatory requirements
Send marketing communications where you have consented or where otherwise permitted by law

We will not sell your personal information to third parties.

5. Our Lawful Bases for Processing

Under UK GDPR, we must have a lawful reason for processing your personal information.

Depending on the circumstances, we may rely on:

Contract – where processing is necessary to arrange or manage a booking or provide a service you have requested.

Consent – for certain marketing communications or where you have specifically agreed to particular processing.

Legal obligation – where we are required to retain or disclose information by law.

Legitimate interests – where processing is reasonably necessary to operate, secure and improve our business, provided those interests do not override your privacy rights.

Where special category personal data is processed, we will also ensure that an appropriate condition for processing that information applies under UK data protection law.

6. Bookings and Travel Suppliers

When you make a booking, it may be necessary to share relevant personal information with companies involved in providing your travel arrangements.

These may include, where applicable:

Cruise lines
Hotels and accommodation providers
Tour operators
Travel suppliers
Booking platforms
Payment processors
Technology providers
Other suppliers required to fulfil your booking

We will only share information that is reasonably necessary for the relevant purpose.

Those organisations may process your information under their own privacy policies and may act as independent data controllers.

7. International Data Transfers

Travel is international by nature. Some suppliers involved in your booking may be located outside the United Kingdom.

As a result, personal information may need to be transferred to or processed in other countries in order to fulfil your booking.

Where UK data protection legislation requires additional safeguards for an international transfer, we will take appropriate steps to ensure those requirements are met.

8. Marketing

If you join our mailing list or otherwise agree to receive marketing communications, we may contact you about upcoming Liberation Vacations trips, offers, events and related news.

You can unsubscribe from marketing communications at any time by using the unsubscribe link contained within our emails or by contacting us.

Unsubscribing from marketing will not prevent us from sending essential communications relating to an existing enquiry, account or booking.

8. Marketing

If you join our mailing list or otherwise agree to receive marketing communications, we may contact you about upcoming Liberation Vacations trips, offers, events and related news.

You can unsubscribe from marketing communications at any time by using the unsubscribe link contained within our emails or by contacting us.

Unsubscribing from marketing will not prevent us from sending essential communications relating to an existing enquiry, account or booking.

9. Customer Accounts

If you create an account on our website, we may retain the information necessary to operate that account and provide the services associated with it.

You are responsible for keeping your login details secure and should not share your password with anyone else.

If you believe your account has been accessed without permission, please contact us as soon as possible.

10. Cookies

Our website may use cookies and similar technologies to operate correctly, remember preferences, maintain security, understand website usage and, where applicable, support marketing activities.

Where required by law, non-essential cookies will only be used after you have given your consent.

Further information should be provided through our website's cookie notice or cookie settings.

11. How Long We Keep Your Information

We will not keep personal information for longer than reasonably necessary.

Retention periods will depend on why the information was collected, including whether we need to retain it to:

Fulfil a booking
Provide customer support
Maintain accounting and tax records
Resolve complaints or disputes
Meet insurance requirements
Establish or defend legal claims
Comply with legal or regulatory obligations

Information that is no longer required will be securely deleted or anonymised where appropriate.

12. Keeping Your Information Secure

We take reasonable technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration, loss or destruction.

Because of the potentially sensitive nature of participation in lifestyle-friendly travel, we take customer confidentiality seriously and aim to limit access to personal information to people and service providers who genuinely require it.

However, no website, online service or electronic communication system can guarantee absolute security.

13. Your Privacy Rights

Under UK data protection law, depending on the circumstances, you may have the right to:

Request access to the personal information we hold about you
Ask us to correct inaccurate information
Ask us to delete certain information
Ask us to restrict how information is used
Object to certain processing
Request transfer of certain information
Withdraw consent where processing is based on consent
Object to direct marketing

You will not normally have to pay a fee to exercise these rights.

We may need to verify your identity before responding to a request.

To exercise your rights, contact us using the details provided in this policy.

14. Children's Privacy

Liberation Vacations provides adult-focused travel services and our lifestyle-related trips are intended for adults aged 18 or over.

We do not knowingly collect personal information from children in connection with these services.

15. Third-Party Websites

Our website may contain links to cruise lines, hotels, booking providers, social media platforms and other third-party websites.

Liberation Vacations is not responsible for the privacy practices of third-party websites. We recommend reviewing their privacy policies before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy occasionally to reflect changes to our services, website, suppliers or legal obligations.

The latest version will be published on our website with the date it was last updated.

17. Complaints

If you have concerns about how Liberation Vacations handles your personal information, please contact us first so that we have an opportunity to address your concerns.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

18. Contact Us

For questions about this Privacy Policy, how your information is used or to exercise your privacy rights, please contact:

Liberation Vacations
Email: [insert email address]
Website: [insert website address]